All Episodes
Displaying 1 - 23 of 23 in total
Episode 23: Julya Fridman (VP Corporate and Programming Analytics, Business Intelligence - Charter Communications)
An interview with Julya Fridman, where she discusses a range of initiatives across her career, including her early engagement with cross-platform measurement at A+E (a...
Episode 22: Steve Schlesinger (Executive Chairman - Sago)
An interview with Steve Schlesinger, Executive Chairman of Sago. In this interview, we walk through Steve's career building his research empire - initially as Schlesi...
Episode 21: Radha Subramanyam (Chief Research & Analytics Officer - CBS)
Dr. Radha Subramanyam shares stories from across her career as a media researcher, initially in TV, then in new media, and finally back in TV again. The episode is pa...
Episode 20: Howard Shimmel (former Chief Research Officer - Turner Broadcasting)
Join us as we explore the career of Howard Shimmel across his years at Nielsen, MTV Networks, Simmons Research, AOL/Time Warner, Nielsen (again) and Turner Broadcastin...
Episode19: Rick Mandler (Head of Marketing, Insights & Client Experiences - Comcast Advertising)
Rick Mandler shares stories from across his career, exploring the launch of digital at ABC, the 'enhanced TV' era of 'two-screen' TV (where viewers used their thin Int...
Episode 18: Horst Stipp (EVP Research & Innovation - ARF)
Come and listen as Dr. Horst Stipp shares adventures from his 40 years at NBC and over the past 11 years at the ARF. The episode includes great stories from the pilot...
Episode 17: Gian Fulgoni (Former CEO of both IRI and Comscore)
Gian is, without a doubt, the most decorated of our Legends of Media Research to date, having been awarded just about every marketing research and entrepreneur award u...
Episode 16: Barry Blyn (VP Sports Research, Insights & Analytics - ESPN)
Barry is perhaps the best story-teller in our industry. His presentations weave a narrative that take you on an emotional journey as you discover insights along the w...
Episode 15: Natalie Bordes (Chief Research & Analytics Officer - Yahoo)
Join Nathalie's journey leading teams from Dow Jones (Wall Street Journal) to ESPN to CBS Interactive to the ANA and now in her new role as Chief Research & Analytics ...
Episode 14: Andrea Zapata (EVP Ad Sales Research, Measurement and Insights - Warner Bros Discovery)
Unique among our Legends, Andrea's career has crossed back and forth between leading sales teams and research teams across a career that has seen her leadership across...
Episode 13: Lisa Heimann (EVP - Analytics, Insights & Measurement, NBC Universal Media)
Lisa is one of the pioneers of multi-platform measurement (with a patent to boot) and has built a reputation as a true industry collaborator. In this episode she shar...
Episode 12: Paul Donato (former Chief Research Officer at Nielsen and co-founder of Kantar Media)
A fascinating interview with Paul Donato who led research at Nielsen for over 17 years and, before that, was one of the co-founders of Kantar Media. Currently, Paul s...
Episode 11: Robert Atencio (former research leader at P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfizer)
Robert Atencio is a true legend, having served as a research leader at many of our industry's top brands including P&G, Coca-Cola, Frito-Lay/Pepsico, Walmart and Pfize...
Episode 10:Dr. Scott McDonald - President & CEO, Advertising Research Foundation (ARF)
Scott was the magazine industry's leading researcher, having led research at both Time Warner and Condé Naste. In this episode he shares stories from the golden age o...
Episode 09: Colleen Fahey-Rush (CRO - Paramount)
Colleen is a remarkable Legend who survived and thrived as MTV Networks evolved into Viacom, then Viacom-CBS and now Paramount. Colleen shares fascinating insights ab...
Episode 8: Bryon Schafer (SVP Research -Vevo)
Few leaders in our industry have the breadth of Bryon Schafer who has led research at organizations across the TV value chain: in advertising, broadcasting, distributi...
Episode 07: Julie DeTraglia (EVP/Head of Research, Insights & Analytics at Disney & Hulu)
A fascinating discussion about ad innovation, the rise of digital, the recent research team integrations at Disney (in the midst of the pandemic, streaming wars, Disne...
Episode 06: Duane Varan (CEO MediaScience and series host)
To launch our second season, MediaScience SVP Phillip Lomax interviews Legends of Media Research series host, Dr. Duane Varan to introduce the audience to their host. ...
Episode 05: Byron Sharp (Director - Ehrenberg Bass Institute)
Fasten your seat belts for this episode as the Director of the Ehrenberg Bass Institute, Professor Byron Sharp, challenges industry conventions around ad targeting, ad...
Episode 04: Bruce McColl (former CMO Mars)
This episode should be mandatory listening for every CMO, aspiring CMO or for all who interact with CMO's. Learn from Bruce's remarkable tenure of over a decade in th...
Episode 03: Betsy Frank (former head of research at MTV and Time Inc)
Interview with Betsy Frank who led research at MTV and Time Inc at times when both were facing major industry disruption. Betsy's career is characterized by her const...
Episode 02: Alan Wurtzel (former President of NBC News)
Interview with former President of NBC Research, Alan Wurtzel. Alan discusses his years at both ABC and NBC including his landmark Olympics research, TAMI cross-platf...
Episode 01: Artie Bulgrin (former head of research at ESPN)
Interview with media research legend, Artie Bulgrin, who was head of research at ESPN for over two decades. Includes great stories about how research contributed to t...